Diversification Dilemma at Shree Niketan School



Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

Abstract

Shree Niketan Matriculation Higher Secondary School was founded in 2006 as an entrepreneurial venture by a management graduate, P. Vishnucharan (Vish). Since its inception, the school had been imparting quality education in the matriculation format to students of Thiruvallur near Chennai.

Though Vish faced many challenges during the start-up phase of the venture, he was eventually able to differentiate the school from its competitors by providing high quality educational services which were unmatched in that locality. The creation of a strong brand allowed him to cater to the premium segment.

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Issues

The case is structured to achieve the following teaching objectives:

  • The challenges of new venture start-ups.
  • Venture development stages.
  • Building the Adaptive Firm.
  • Transition from Entrepreneurial Style to Management Approach.
  • Understanding the Growth Stage.
  • Growth and Decision Making.

Contents
Introduction
Background Note
Initial Challanges
Local Roots, Global Outlook
Shree Niketan - A Brand Is Born
CBSE-An Untapped Market
Resources And Competences That Could Be Leveraged
Major Challenges
The Road Ahead
Exhibit

Keywords

Entrepreneurship, Entrepreneurial Development, New venture , Start-ups, Venture development stages, Adaptive Firm, Entrepreneurial Styl, Vs Management Approach, Growth Stage, Diversification, Decision Making, Education

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